When Florence first came along 6 and a bit months ago, I was smitten.
As far as I was concerned, she was the cutest baby to have ever lived.
But here's the thing.
Everyone thinks their baby is cute.
Now, while I'd be hard pushed to call anybody's baby ugly, I will share my unpopular opinion:
Some babies are funny looking.
Cute? Yes. But peculiar.
In fairness, I was probably one of them.
I haven't got the smallest of noses, so I probably looked like a newborn with a beak glued onto his face.
There are a lot of parallels between businesses and babies.
They both require tremendous amounts of love, care and attention to get them started in life.
And, like babies, we often look at our own businesses through rose-tinted glasses.
But it's important to pause from time to time and look at why you started your business in the first place.
Whether you did it for the freedom, the money, or the people you could help, don't underestimate the value of assessing your business to see how it aligns with your goals.
If you've slipped into the trap of working more, earning less, or helping fewer people than you wanted, it's up to you to do something about it.