How fast is a blender?

I don't know what's involved in being a meteorologist, but I can only assume it's tremendously difficult.

After all, their predictions only seem to be correct around 5% of the time.

I sometimes wonder if it's like a secret club. One which has successfully pulled the wool over everyone else's eyes for decades.

They just get together each day, play games and drink Mojitos or mulled wine - depending on the season - and take it turns to guess what the weather's going to do.

If I was a meteorologist, I'd just forecast blistering heat every single day in England.

And, based on our recent run of hot days, I'd likely have people asking me for the lottery numbers.

Because, just in case you're not UK based, it's been HOT.

While I take no pleasure in watching people clamber into their unbelievably hot cars - like chickens climbing into an oven at Nandos - it reminds me of the one feature I really do love about my car.

The app.

You see, this is the first car I've owned which allows you to remotely start the car's engine, and subsequently, air conditioning or heating, from anywhere.

Which means if I'm prepared, I can ensure my car is nice and cool - even if it's been sat in the sun all day.

My first car, a Renault Clio, didn't have an app.

The engine had a similar displacement to a child's water bottle, and it had roughly the same number of horsepowers as a food blender. 

It also had the word 'Sport' emblazoned on several pieces of bodywork. A fact that was laughable, considering the 0-60 was best measured using a sundial.

But, despite all of this, I absolutely worshipped the thing.

Something I've observed in dozens of businesses I've worked with, across a range of sectors, is the contrast between these 2 things:

1. The feature or benefit that led someone to buy the product/service in the first place.

2. Where they found the most value in the product/service after the purchase.

For instance, I didn't choose my car for the app.

The salesmen I spoke to thought it was the best thing ever, but I wasn't convinced. I was more interested in the comfort, performance and price of the vehicle.

But lo and behold, it's now the app that elevates the car in my eyes.

Especially when it's too hot or too cold - which is 95% of the time in this country.

Another example is the 'more customers' piece.

I've written before about how almost any business owner will claim they want more customers - labouring under the false assumption that this'll fix all their problems.

Which means, if you're selling to business owners, your message may need to talk about 'getting more customers' to enable you to work with the client and help deliver what they actually need - be that better processes, financial intelligence or a another.

The key lies in not only understanding the true value your product or service delivers, but what leads your customers to buy in the first place.

There's a good chance they may not the same thing.

Nick Fisher