Report card

I wasn't particularly naughty at school, mainly because I didn't like the hassle.

But it felt like I was constantly in trouble for not doing my homework.

I HATED homework with a passion.

I never saw the point of it - a feeling I expressed by simply not doing any.

I used every excuse in the book to get away with it.

"Sorry, I think I've left it at home."

"Was that due today? Gosh, I must have my weeks mixed up."

"Believe it or not, my laptop crashed again today and it's deleted all of my work!"

It worked. For a while. But the teachers soon wised up.

So I got put on 'report card'.

A red piece of card I had to have signed by every teacher from every lesson with their notes on how I'd performed that class. Or, in my case, whether or not I'd done my homework.

Needless to say, my parents weren't best pleased, and the card had the desired effect:

I started doing my homework - if somewhat begrudgingly.

Accountability is a powerful thing, and it's not just for school children.

One of the reasons our clients choose to let us take care of their newsletter is because they know it's going to happen.

When you're running your own business it's easy to let yourself off the hook. After all, the only person you've got to answer to is yourself.

But when you work with my team, we make sure that everything gets done to get a fantastic quality, printed newsletter out the door every single month.

If you want to find more or want me to send you some samples of newsletters we've produced for our clients, hit reply and let me know.

Nick Fisher