How to baby
Although I can't quite believe it, Florence is a month old tomorrow.
And, if you've got kids yourself, you'll understand that it's been an absolute rollercoaster.
But here's the thing:
I've never really been bothered by newborn babies.
I've always declined to hold those of friends and family, preferring to wait until they become a little more entertaining - around the 6-month mark.
So, needless to say, I've entered the fatherhood role with zero experience.
It didn't take much convincing from Lauren to get me along to some local NCT classes where we were told how not to inadvertently starve or wound our little bundle of joy.
With a few of those under my belt, and a book on fatherhood, gifted by the lovely Seb Greenwood, I was equipped with the information needed to care for Florence.
But no amount of information could have prepared me for what laid ahead.
I knew how to change a nappy, in theory, but add kicking legs, simultaneous vomiting and inexplicable amounts of faeces to the mix and it's a whole different ball game.
Because, like in so many other instances, nothing beats experience.
Several of our clients at Ink Newsletters have tried doing their own print newsletter in the past, but became unstuck.
It's not down to a lack of information though.
They've read all of the books, blogs and articles on the subject, but without any experience, they're fighting an uphill battle to consistently create high-quality content, create eye-catching designs and get the things out the door.
We've been producing market-leading print newsletters for nearly 3 years - starting with our fully fledged magazine, Engage.
Now don't get me wrong - the first issue wasn't bad.
But it was nowhere near as good as the second one, the third one, or the last twenty.
That's why, having produced dozens of newsletters for our Ink Newsletter clients across a whole host of industries, we're equipped with a wealth of practical experience when it comes to creating print newsletters that deliver results.
If you're serious about leveraging a print newsletter to drive results in your business, drop me a note with your best postal address and I'll give you a flavour of what we do.