One of my biggest weaknesses is failing to complete things.
I have a great idea, get started on implementing it, but only get 80% of the way to finishing it before losing focus and slowing to a stop.
I'll often dip back into the project over the following weeks in an attempt to finish it, but it's not uncommon for me to never do so.
Perhaps it's the pursuit of perfection that gets in my way.
Maybe it's 'bright shiny object' syndrome.
It could even be laziness or lack of accountability.
Whatever the cause, I'm always looking for ways to overcome this shortcoming.
I know that I perform best under pressure and how a tight timeline can cause me to take action, so when I published the January edition of the Ink Newsletter, I included a call to action to download a pdf guide I'd started (and subsequently neglected).
I didn't want to look stupid, so I had no other choice but to get it done.
And, incredibly, it worked.
Titled 'The Trust Economy', this 8-page pdf looks at why trust is a vital part of every transaction your business makes, and how to shortcut the trust-building process in your business.
To get your hands on a copy, simply GO HERE and pop your details in the form.