I LOVE a good life hack.
Using a post-it note to catch the dust when drilling? Genius.
Turning a toaster on its side to make cheese on toast? Winner.
Using a comb to hold a nail you're hammering, to avoid smashing your fingertips? Incredible.
And freezing grapes to use in wine that's not quite cold enough? Probably Lauren's favourite.
Life hacks are great. Marketing hacks are not.
But you only need to spend a few minutes on Facebook before you're faced with an ad promising you some sort of 'hack'.
"Hack your Instagram to get more followers"...
"10 Content Marketing hacks for your small business"...
"7 Surprising Startup Marketing Hacks"...
Thing is, it's not hard to see the appeal of a hack when it comes to business.
Most business owners want more leads or customers, and if someone's found a way of making the process easier, it's natural to want to know about it.
But you can't hack your way to a better business.
In fact, effective marketing rarely needs to be difficult enough to warrant 'hacking'.
It's a case of working out who your market is.
What message you need to communicate with them.
And how you're going to get it in front of them.
Then it's just about consistent communication.