Marketing car crash

I passed my driving test within just 6 weeks of turning 17.

Not because I was a naturally gifted driver.

My spectacular motorway crash a few years ago is a testament to that not being the case.

I owe my speedy success to my Dad.

You see, he sat in the passenger seat for an hour every single night while I drove with an L plate on the back of a black Renault Clio.

Unbelievably he did the same for my twin sister too - sacrificing a whopping 2 hours every day.

There was one thing he often said on these outings that's stuck with me all this time:

Your first brake isn't your brake. It's your accelerator.

You see, whilst most people accelerate most of the way up to a junction or roundabout and then slam on the brakes, he explained how it makes much more sense to slow the car by simply taking your foot off the gas.

Simple, I know, but so few people do it.

It's not dissimilar to how a lot of business owners approach their marketing.

They need some customers, so they bury their foot in the marketing pedal.

But they quickly get too busy with all the work they've brought on and slam their foot on the brakes so they can focus on servicing their new customers.

That work dies down eventually, and they're back on the gas, marketing their business hard again.


Sound familiar?

Do you market. Then deliver. Then market. Then deliver. Hopping between the two with little consistency?

It's a common problem, and one of the reasons we launched Ink Newsletters:

To provide you with a consistent, strategic marketing approach that doesn't take any of your time.

Meaning you focus on running your business, while we produce a monthly print newsletter that helps turn more of your prospects into customers, transforms your customers into repeat buyers, and creates more referrals for your business.

If you'd like to have a chat and see if it's a good fit for you, hit reply and let me know.

Nick Fisher