Young dog. Same tricks.
People often comment how well behaved our Goldendoodle, Max, is when we're out and about.
I'd love to take credit for this. But Lauren reads my emails and I'd be lying if I said his training was anything to do with me.
If anything, I've untrained him slightly.
My favourite trick is where Max takes the newspaper out of the letterbox, trots into the kitchen, and drops it next to the recycling bin.
He hasn't quite mastered getting it in the bin yet.
I pick it up off the flood, throw it in the bin, and he get's a treat.
Everyone's a winner.
When the paper arrived last week, the usual exchange took place:
Max brought it to the bin. I put it in. He got his biscuit.
But then, when I went to sit down in the lounge, Max emerged with the same paper in his mouth, having swiped it from the bin.
I followed him back into the kitchen and he promptly dropped it next to the recycling bin again.
The look in his eyes said it all:
"Right, that's my bit done. Now, where's my biscuit?"
It was a smart tactic - repeating a proven strategy - but it's one us entrepreneurs so often neglect.
It's in the DNA, I'm sure. The desire to do something new, something different.
To have a little dabble on that new platform.
To spend a few quid advertising somewhere new.
Yes, the flyers worked well before, but we've done them now. What can we do that's different.
My advice? Take a leaf out of Max's book.
If something's worked well in the past, do it again.
Make tweaks, if you have to, but most strategies will deliver results time and time again.