Green bin

We've been waiting for what feels like 6 years for our new green bin to arrive.

We're fairly careful to recycle everything we can and, with preparations for Baby Fish complete, we've accumulated an alarming amount of cardboard packaging.

When Lauren ordered a new one from the council they promised it'd be with us in 5-7 working days.

Still no sign.

I'm not angry about it. Mildly irritated at best.

I don't really get angry.

I can count the number of times I've ever lost my temper on Max's cojones.

(Max is our Goldendoodle, and there's nil chance of him making any puppies.)

That said, there's one thing that does rile me up in this space.

Charlatans.

Snake oil salesman. Liars. Cheats. Trickers. Fraudsters. Phonies.

Call them what you want, the business owner space is full of them.

Promises of silver bullets that will allow you to "build an 8-Figure Business from your laptop, without needing to do any work".

We've become increasingly mistrusting as consumers, and it's not hard to see why.

And, if you're operating in the B2B space, these fly-by-night operators can create such scepticism with your audience that it becomes tremendously difficult to create customers.

It's frustrating, yes, but it presents an opportunity for honest business owners.

Doing the work your competitors are not willing to, to create trust with your audience, allows you to become the easy choice to buy from.

It's simply a case of communicating consistently and providing value.

Nick Fisher