Wheeler dealer

I often talk about understanding where your customer is in the buying cycle when they first make contact with you.

That understanding will drive most of your marketing decisions.

But it's equally important to remember that most businesses have got several different types of customers, who'll enter the buying cycle at different points…

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Nick Fisher
Better than a dirty nappy

Lauren was unusually excited when I got home yesterday afternoon.

My initial assumption that Florence had filled her nappy as I'd reversed down the drive, and Lauren was about to delegate the 'clean up' to me, was incorrect.

It wasn't to do with Florence. It was to do with her friend, Ronald…

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Nick Fisher
Don't buy from these guys

I don't get a great deal of hate mail.

I get the odd email laced with anger from someone who has forgotten how to unsubscribe.

But, as I sat drinking my Starbucks at the services yesterday, I was reminded of a response I received from…

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Nick Fisher
Supercharged

We went to an open-air food festival on Saturday.

Run by the people behind the increasingly popular Digbeth Dining Club, you can probably hazard a guess where the Bromsgrove Dining Club was held.

We got there not long after it opened at 11am, and there were already queues forming around some of the food vans…

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Nick Fisher
The marketing you SHOULDN'T be doing

I visited a particularly undesirable part of Birmingham last week to have Autoglass replace a windscreen.

Cue jokes of the entirety of Birmingham being undesirable.

The 'technician' helpfully advised it would take "somewhere between half an hour and four hours"…

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Nick Fisher
Amateur omelette competition?

Lauren and I are on a bit of a post-baby health kick at the moment.

You see, I've still got a little baby weight to shed following the birth.

We're watching our calorie consumption more closely, which means swapping our beloved bacon sandwiches or peanut butter on toast for healthy omelettes…

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Nick Fisher
Want to be interviewed?

I could count the number of job interviews I've had on the hand of a three-fingered blacksmith.

And from what I recall, none of them were particularly stressful experiences.

One was for a restaurant and, having worked there for a couple of years after I got the job, it became clear that the only rigid requirement was the ability to discern a beef burger from a chicken burger…

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Nick Fisher
I don't even open them

I was at one of Ideal Result’s Masterclasses a month or so ago when something interesting happened.

Admittedly, I heard what happened from someone else, because I’d popped to the loo.

Mark and Thom were talking about the value of consistent communication, when a man in the audience raised his hand…

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Nick Fisher
Bricks and mortified

As you probably know by now, I'm unashamedly snobby about coffee.

If instant's the only choice, I'll stick to water.

So when we got a flyer through the barn door about the new coffee van coming to the area, I couldn't help but get a little excited…

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Nick Fisher
Prime cut

Unless you live under a rock, you'll have heard that it was Prime Day this week.

Prime Day is Amazon's take on Black Friday, with the online retail giant slashing prices across products for its members for just over a day.

And while they don't disclose their sales figures, it was their best year yet, apparently…

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Nick Fisher
Woger Wabbit

When I started speaking as a young child, it became clear I had a slight speech impediment.

It wasn't tremendously severe but, like Jonathan Ross, my R's often ended up as W's.

Strangely enough, I don't actually remember having it, but I do remember being pulled out of primary school once a week by my Mum to go for speech therapy…

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Nick Fisher
Sweet dreams

We sold our old spare bed yesterday.

I took 1 photo, stuck it on Facebook Marketplace, and within half an hour we'd had three messages from people wanting to buy it.

An hour later, it had been collected and we were £20 richer…

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Nick Fisher
Stupid marketing

Before I travel to see a client I've not been to before, I'll always try and spend 5 minutes researching the parking situation.

Many would argue it's a waste of time, Lauren included, but I detest driving round in search of a space - only to realise the machine only takes coins or only lets you park for fourteen and a half minutes

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Nick Fisher
Mr Adenisio de Araujo

I'm down in Plymouth today visiting a new Ink Newsletters client.

I got here far earlier than I needed to for our 10am meeting, simply because I hate being late.

Especially for meetings…

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Nick Fisher
Has your business got these?

We're down in Bideford today, for a long weekend at Lauren's dad's.

It's pretty manic, as you can imagine with two dogs and a baby in the mix, so I stole myself away to a local coffee shop to get a little work done…

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Nick Fisher
The supermarket strategy

I popped into Sainsbury's on Monday to pick up a bottle of wine for a client I was going to visit.

I found a bottle of Pinot Noir, my favourite, and scanned the aisles for a bottle gift bag.

Nothing…

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Nick Fisher
Roobarb crumble

Lauren and I went to Stratford-upon-Avon the other week - dog and baby in tow.

It was rammed, as it always is when the sun's out, so we navigated away from the hustle and bustle and found ourselves down a quiet side street…

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Nick Fisher
Where are the toilets?

I travelled down to Ware on Monday for an event put on by the guys at Ideal Result.

The content was fantastic, as always, but that's not the only reason I enjoyed it.

It was held at a hotel I've been to a dozen events at, which means I know my way around…

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Nick Fisher