Ugly babies

When Florence first came along 6 and a bit months ago, I was smitten.

As far as I was concerned, she was the cutest baby to have ever lived.

But here's the thing…

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Nick Fisher
Phone a friend

Lauren and I were sat watching Outnumbered last night when my phone rang.

I say "rang".

The days of creating your own ringtone on a Nokia have long gone…

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Nick Fisher
Snorting blueberries

PR's a funny thing.

A handful of people I know have been interviewed by a handful of publications I've never heard of about their morning routine.

I read each of them with interest, and they all had one thing in common…

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Nick Fisher
Fat chefs

The first book I read on the topic of sales and marketing was by Robert Cialdini.

I was 19, at university, and working part-time as a chef. I was also rather plump, so at least you knew I could be trusted.

Remember. Never trust a skinny chef…

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Nick Fisher
Taking candy from a 7-year old

Back when I was at junior school, there was a rule in place for birthdays.

Frankly, I don't know why we don't enforce it in adulthood.

On your birthday, you had to bring in sweets for the whole class to enjoy…

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Nick Fisher
1965

Lauren and I went to Ludlow at the weekend - pram, baby and dog in tow.

We strolled around the outside market, did a little shopping, and stopped for a couple of coffees and cakes.

But then it came time to decide on lunch…

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Nick Fisher
How fast is a blender?

I don't know what's involved in being a meteorologist, but I can only assume it's tremendously difficult.

After all, their predictions only seem to be correct around 5% of the time.

I sometimes wonder if it's like a secret club. One which has successfully pulled the wool over everyone else's eyes for decades…

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Nick Fisher
Taschenrechner

I make no secret of the fact I love shopping at Aldi.

More often than not I spend far longer in there than I could begin to justify.

Time which is usually spent deciding if I really need a new wood-fired pizza oven, inflatable swimming pool, or 2kg Tomahawk steak…

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Nick Fisher
Ejector seat

Florence is 6 months old today which means, scarily, it’s been just over 6 months since we fitted the child seat into the back of Lauren’s car, ready for the arrival of a screaming, defecating creature who seemed to hate sleep.

I prepared as much as I could…

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Nick Fisher
Ssssshhhhhhh

TV's terrible for you, apparently.

It rots your brain. Makes you stupid. And sit too close and your eyes will turn square.

But while the majority of business 'experts' seem sold on the idea of swapping your TV for a library, Tai Lopez-style, Lauren and I still find time to watch the box…

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Nick Fisher
The easiest sale in the world?

Lauren and I are trying to be a bit healthier at the moment.

I'm sure we're not the only new parents who compensated for the lack of sleep during the first few months of Florence's life by eating rubbish.

We've done pretty well over the last 6 weeks…

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Nick Fisher
I know you're going to buy

Mark and I had a meeting with a manufacturing company up norf yesterday.

It was particularly interesting, not just because of the nifty machinery they showed us, but because of their marketing challenges.

You see, they have an idea of the sort of customers they want to be working with, but…

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Nick Fisher
Wheeler dealer

I often talk about understanding where your customer is in the buying cycle when they first make contact with you.

That understanding will drive most of your marketing decisions.

But it's equally important to remember that most businesses have got several different types of customers, who'll enter the buying cycle at different points…

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Nick Fisher
Better than a dirty nappy

Lauren was unusually excited when I got home yesterday afternoon.

My initial assumption that Florence had filled her nappy as I'd reversed down the drive, and Lauren was about to delegate the 'clean up' to me, was incorrect.

It wasn't to do with Florence. It was to do with her friend, Ronald…

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Nick Fisher
Don't buy from these guys

I don't get a great deal of hate mail.

I get the odd email laced with anger from someone who has forgotten how to unsubscribe.

But, as I sat drinking my Starbucks at the services yesterday, I was reminded of a response I received from…

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Nick Fisher
Supercharged

We went to an open-air food festival on Saturday.

Run by the people behind the increasingly popular Digbeth Dining Club, you can probably hazard a guess where the Bromsgrove Dining Club was held.

We got there not long after it opened at 11am, and there were already queues forming around some of the food vans…

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Nick Fisher
The marketing you SHOULDN'T be doing

I visited a particularly undesirable part of Birmingham last week to have Autoglass replace a windscreen.

Cue jokes of the entirety of Birmingham being undesirable.

The 'technician' helpfully advised it would take "somewhere between half an hour and four hours"…

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Nick Fisher
Amateur omelette competition?

Lauren and I are on a bit of a post-baby health kick at the moment.

You see, I've still got a little baby weight to shed following the birth.

We're watching our calorie consumption more closely, which means swapping our beloved bacon sandwiches or peanut butter on toast for healthy omelettes…

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Nick Fisher
Want to be interviewed?

I could count the number of job interviews I've had on the hand of a three-fingered blacksmith.

And from what I recall, none of them were particularly stressful experiences.

One was for a restaurant and, having worked there for a couple of years after I got the job, it became clear that the only rigid requirement was the ability to discern a beef burger from a chicken burger…

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Nick Fisher
I don't even open them

I was at one of Ideal Result’s Masterclasses a month or so ago when something interesting happened.

Admittedly, I heard what happened from someone else, because I’d popped to the loo.

Mark and Thom were talking about the value of consistent communication, when a man in the audience raised his hand…

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Nick Fisher